Uber App

Uber App

Johnnycantsurf

Johnnycantsurf

Uber App

2019

2019

2017

"There are plenty of ways to get around town but with Uber there’s a better way. Whether it’s a movie matinee, a quick and easy ride to the airport, or to simply avoid parking at game–Uber is there.”

A simple message that “Uber is there” for you in all the ways you go about your daily life, is brought to viewers through this animated campaign. Setting the art direction of the illustration, we story-boarded four scenarios that captured how you can easily use the Uber app to get to places. The animated scenarios showcased a light and relatable way people use the Uber app, and is quickly digestible by viewers with its short copy pairing. 

"There are plenty of ways to get around town but with Uber there’s a better way. Whether it’s a movie matinee, a quick and easy ride to the airport, or to simply avoid parking at game–Uber is there.”

A simple message that “Uber is there” for you in all the ways you go about your daily life, is brought to viewers through this animated campaign. Setting the art direction of the illustration, we story-boarded four scenarios that captured how you can easily use the Uber app to get to places. The animated scenarios showcased a light and relatable way people use the Uber app, and is quickly digestible by viewers with its short copy pairing. 

Johnny Kim is a hardcore surfer and travel enthusiast. He is also an outstanding barista with a contagious love for coffee. Putting his surfing dreams on hold to pursue his other dream of sharing good coffee to Vancouverites, Johnny ultimately cannot go surfing. And hence, Johnnycantsurf—a delightful coffee truck business—was born. 

Johnny Kim is a hardcore surfer and travel enthusiast. He is also an outstanding barista with a contagious love for coffee. Putting his surfing dreams on hold to pursue his other dream of sharing good coffee to Vancouverites, Johnny ultimately cannot go surfing. And hence, Johnnycantsurf—a delightful coffee truck business—was born. 

"There are plenty of ways to get around town but with Uber there’s a better way. Whether it’s a movie matinee, a quick and easy ride to the airport, or to simply avoid parking at game–Uber is there.”

A simple message that “Uber is there” for you in all the ways you go about your daily life, is brought to viewers through this animated campaign. Setting the art direction of the illustration, we story-boarded four scenarios that captured how you can easily use the Uber app to get to places. The animated scenarios showcased a light and relatable way people use the Uber app, and is quickly digestible by viewers with its short copy pairing. 

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© 2021

© Matthew Kim

© Matthew Kim 

© Matthew Kim

© Matthew Kim