Uber - Branded Rides

Uber - Branded Rides

Uber - Branded RIdes

Uber - Branded RIdes

Uber - Branded Rides

2021

2021

2021

2021

2021

Uber has always been in business to help riders go places. Seeking a new line of revenue, they went looking for a partner to help launch ads for the first time ever in their ride-hailing app. AKQA partnered with Uber to pilot in-app advertising among a small set of Uber riders. The challenge was how to effectively execute the ads in a way that would introduce a new revenue stream without detracting from the rider’s experience.

I participated in this project as a design lead and art director to produce dynamic illustrations—using Uber’s brand illustration guidelines—for all the advertisement partnerships. We worked closely with Uber developers to understand the app’s capabilities and limitations. The resulting carousels of imagery and copy tied together with a narrative for partner brands like Marriott, Live Nation, Wrigley, and Bloomberg in a way that felt native to Uber’s app and relevant to the time and place.

Uber has always been in business to help riders go places. Seeking a new line of revenue, they went looking for a partner to help launch ads for the first time ever in their ride-hailing app. To advertisers, this was an opportunity to not just display their brand in the ubiquitous app, but to be brought into Uber’s unique ecosystem and platform, which is increasingly becoming an operating system for daily life.

AKQA partnered with Uber to pilot in-app advertising among a small set of Uber riders. The challenge was how to effectively execute the ads in a way that would introduce a new revenue stream without detracting from the rider’s experience.

I participated in this project as a design lead and art director to produce the best quality illustrations for all the advertisement partnerships.

Uber has always been in business to help riders go places. Seeking a new line of revenue, they went looking for a partner to help launch ads for the first time ever in their ride-hailing app. To advertisers, this was an opportunity to not just display their brand in the ubiquitous app, but to be brought into Uber’s unique ecosystem and platform, which is increasingly becoming an operating system for daily life.

AKQA partnered with Uber to pilot in-app advertising among a small set of Uber riders. The challenge was how to effectively execute the ads in a way that would introduce a new revenue stream without detracting from the rider’s experience.

I participated in this project as a design lead and art director to produce the best quality illustrations for all the advertisement partnerships.

Uber has always been in business to help riders go places. Seeking a new line of revenue, they went looking for a partner to help launch ads for the first time ever in their ride-hailing app. To advertisers, this was an opportunity to not just display their brand in the ubiquitous app, but to be brought into Uber’s unique ecosystem and platform, which is increasingly becoming an operating system for daily life.

AKQA partnered with Uber to pilot in-app advertising among a small set of Uber riders. The challenge was how to effectively execute the ads in a way that would introduce a new revenue stream without detracting from the rider’s experience.

I participated in this project as a design lead and art director to produce the best quality illustrations for all the advertisement partnerships.

 

Uber has always been in business to help riders go places. Seeking a new line of revenue, they went looking for a partner to help launch ads for the first time ever in their ride-hailing app. To advertisers, this was an opportunity to not just display their brand in the ubiquitous app, but to be brought into Uber’s unique ecosystem and platform, which is increasingly becoming an operating system for daily life.

AKQA partnered with Uber to pilot in-app advertising among a small set of Uber riders. The challenge was how to effectively execute the ads in a way that would introduce a new revenue stream without detracting from the rider’s experience.

I participated in this project as a design lead and art director to produce the best quality illustrations for all the advertisement partnerships.

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© 2021

© Matthew Kim

© Matthew Kim 

© Matthew Kim

© Matthew Kim