Adobe - Turn vision into video

Uber App

Johnnycantsurf

Johnnycantsurf

Uber App

2021

2019

2017

Insight

"There are plenty of ways to get around town but with Uber there’s a better way. Whether it’s a movie matinee, a quick and easy ride to the airport, or to simply avoid parking at game–Uber is there.”

A simple message that “Uber is there” for you in all the ways you go about your daily life, is brought to viewers through this animated campaign. Setting the art direction of the illustration, we story-boarded four scenarios that captured how you can easily use the Uber app to get to places. The animated scenarios showcased a light and relatable way people use the Uber app, and is quickly digestible by viewers with its short copy pairing. 

Johnny Kim is a hardcore surfer and travel enthusiast. He is also an outstanding barista with a contagious love for coffee. Putting his surfing dreams on hold to pursue his other dream of sharing good coffee to Vancouverites, Johnny ultimately cannot go surfing. And hence, Johnnycantsurf—a delightful coffee truck business—was born. 

Johnny Kim is a hardcore surfer and travel enthusiast. He is also an outstanding barista with a contagious love for coffee. Putting his surfing dreams on hold to pursue his other dream of sharing good coffee to Vancouverites, Johnny ultimately cannot go surfing. And hence, Johnnycantsurf—a delightful coffee truck business—was born. 

"There are plenty of ways to get around town but with Uber there’s a better way. Whether it’s a movie matinee, a quick and easy ride to the airport, or to simply avoid parking at game–Uber is there.”

A simple message that “Uber is there” for you in all the ways you go about your daily life, is brought to viewers through this animated campaign. Setting the art direction of the illustration, we story-boarded four scenarios that captured how you can easily use the Uber app to get to places. The animated scenarios showcased a light and relatable way people use the Uber app, and is quickly digestible by viewers with its short copy pairing. 

All stories deserve to be told.

"There are plenty of ways to get around town but with Uber there’s a better way. Whether it’s a movie matinee, a quick and easy ride to the airport, or to simply avoid parking at game–Uber is there.”

A simple message that “Uber is there” for you in all the ways you go about your daily life, is brought to viewers through this animated campaign. Setting the art direction of the illustration, we story-boarded four scenarios that captured how you can easily use the Uber app to get to places. The animated scenarios showcased a light and relatable way people use the Uber app, and is quickly digestible by viewers with its short copy pairing. 

Johnny Kim is a hardcore surfer and travel enthusiast. He is also an outstanding barista with a contagious love for coffee. Putting his surfing dreams on hold to pursue his other dream of sharing good coffee to Vancouverites, Johnny ultimately cannot go surfing. And hence, Johnnycantsurf—a delightful coffee truck business—was born. 

Johnny Kim is a hardcore surfer and travel enthusiast. He is also an outstanding barista with a contagious love for coffee. Putting his surfing dreams on hold to pursue his other dream of sharing good coffee to Vancouverites, Johnny ultimately cannot go surfing. And hence, Johnnycantsurf—a delightful coffee truck business—was born. 

"There are plenty of ways to get around town but with Uber there’s a better way. Whether it’s a movie matinee, a quick and easy ride to the airport, or to simply avoid parking at game–Uber is there.”

A simple message that “Uber is there” for you in all the ways you go about your daily life, is brought to viewers through this animated campaign. Setting the art direction of the illustration, we story-boarded four scenarios that captured how you can easily use the Uber app to get to places. The animated scenarios showcased a light and relatable way people use the Uber app, and is quickly digestible by viewers with its short copy pairing. 

Every person on Earth has a unique story only they can tell. But somewhere in-between the story and the telling, the intention can get lost.

"There are plenty of ways to get around town but with Uber there’s a better way. Whether it’s a movie matinee, a quick and easy ride to the airport, or to simply avoid parking at game–Uber is there.”

A simple message that “Uber is there” for you in all the ways you go about your daily life, is brought to viewers through this animated campaign. Setting the art direction of the illustration, we story-boarded four scenarios that captured how you can easily use the Uber app to get to places. The animated scenarios showcased a light and relatable way people use the Uber app, and is quickly digestible by viewers with its short copy pairing. 

Johnny Kim is a hardcore surfer and travel enthusiast. He is also an outstanding barista with a contagious love for coffee. Putting his surfing dreams on hold to pursue his other dream of sharing good coffee to Vancouverites, Johnny ultimately cannot go surfing. And hence, Johnnycantsurf—a delightful coffee truck business—was born. 

Johnny Kim is a hardcore surfer and travel enthusiast. He is also an outstanding barista with a contagious love for coffee. Putting his surfing dreams on hold to pursue his other dream of sharing good coffee to Vancouverites, Johnny ultimately cannot go surfing. And hence, Johnnycantsurf—a delightful coffee truck business—was born. 

"There are plenty of ways to get around town but with Uber there’s a better way. Whether it’s a movie matinee, a quick and easy ride to the airport, or to simply avoid parking at game–Uber is there.”

A simple message that “Uber is there” for you in all the ways you go about your daily life, is brought to viewers through this animated campaign. Setting the art direction of the illustration, we story-boarded four scenarios that captured how you can easily use the Uber app to get to places. The animated scenarios showcased a light and relatable way people use the Uber app, and is quickly digestible by viewers with its short copy pairing. 

Idea

"There are plenty of ways to get around town but with Uber there’s a better way. Whether it’s a movie matinee, a quick and easy ride to the airport, or to simply avoid parking at game–Uber is there.”

A simple message that “Uber is there” for you in all the ways you go about your daily life, is brought to viewers through this animated campaign. Setting the art direction of the illustration, we story-boarded four scenarios that captured how you can easily use the Uber app to get to places. The animated scenarios showcased a light and relatable way people use the Uber app, and is quickly digestible by viewers with its short copy pairing. 

Johnny Kim is a hardcore surfer and travel enthusiast. He is also an outstanding barista with a contagious love for coffee. Putting his surfing dreams on hold to pursue his other dream of sharing good coffee to Vancouverites, Johnny ultimately cannot go surfing. And hence, Johnnycantsurf—a delightful coffee truck business—was born. 

Johnny Kim is a hardcore surfer and travel enthusiast. He is also an outstanding barista with a contagious love for coffee. Putting his surfing dreams on hold to pursue his other dream of sharing good coffee to Vancouverites, Johnny ultimately cannot go surfing. And hence, Johnnycantsurf—a delightful coffee truck business—was born. 

"There are plenty of ways to get around town but with Uber there’s a better way. Whether it’s a movie matinee, a quick and easy ride to the airport, or to simply avoid parking at game–Uber is there.”

A simple message that “Uber is there” for you in all the ways you go about your daily life, is brought to viewers through this animated campaign. Setting the art direction of the illustration, we story-boarded four scenarios that captured how you can easily use the Uber app to get to places. The animated scenarios showcased a light and relatable way people use the Uber app, and is quickly digestible by viewers with its short copy pairing. 

Share your truth and the world will follow.

"There are plenty of ways to get around town but with Uber there’s a better way. Whether it’s a movie matinee, a quick and easy ride to the airport, or to simply avoid parking at game–Uber is there.”

A simple message that “Uber is there” for you in all the ways you go about your daily life, is brought to viewers through this animated campaign. Setting the art direction of the illustration, we story-boarded four scenarios that captured how you can easily use the Uber app to get to places. The animated scenarios showcased a light and relatable way people use the Uber app, and is quickly digestible by viewers with its short copy pairing. 

Johnny Kim is a hardcore surfer and travel enthusiast. He is also an outstanding barista with a contagious love for coffee. Putting his surfing dreams on hold to pursue his other dream of sharing good coffee to Vancouverites, Johnny ultimately cannot go surfing. And hence, Johnnycantsurf—a delightful coffee truck business—was born. 

Johnny Kim is a hardcore surfer and travel enthusiast. He is also an outstanding barista with a contagious love for coffee. Putting his surfing dreams on hold to pursue his other dream of sharing good coffee to Vancouverites, Johnny ultimately cannot go surfing. And hence, Johnnycantsurf—a delightful coffee truck business—was born. 

"There are plenty of ways to get around town but with Uber there’s a better way. Whether it’s a movie matinee, a quick and easy ride to the airport, or to simply avoid parking at game–Uber is there.”

A simple message that “Uber is there” for you in all the ways you go about your daily life, is brought to viewers through this animated campaign. Setting the art direction of the illustration, we story-boarded four scenarios that captured how you can easily use the Uber app to get to places. The animated scenarios showcased a light and relatable way people use the Uber app, and is quickly digestible by viewers with its short copy pairing. 

Adobe Premiere products are enablers; they provide tools to help content creators turn what is in their imaginations into a form for the rest of the world to love.

Vision to video celebrates what is possible with the right resources at your fingertips. It features a mix of established and up-and-coming influencers through the lens of their own content, adapted across film, social media, and various touchpoints.

"There are plenty of ways to get around town but with Uber there’s a better way. Whether it’s a movie matinee, a quick and easy ride to the airport, or to simply avoid parking at game–Uber is there.”

A simple message that “Uber is there” for you in all the ways you go about your daily life, is brought to viewers through this animated campaign. Setting the art direction of the illustration, we story-boarded four scenarios that captured how you can easily use the Uber app to get to places. The animated scenarios showcased a light and relatable way people use the Uber app, and is quickly digestible by viewers with its short copy pairing. 

Johnny Kim is a hardcore surfer and travel enthusiast. He is also an outstanding barista with a contagious love for coffee. Putting his surfing dreams on hold to pursue his other dream of sharing good coffee to Vancouverites, Johnny ultimately cannot go surfing. And hence, Johnnycantsurf—a delightful coffee truck business—was born. 

Johnny Kim is a hardcore surfer and travel enthusiast. He is also an outstanding barista with a contagious love for coffee. Putting his surfing dreams on hold to pursue his other dream of sharing good coffee to Vancouverites, Johnny ultimately cannot go surfing. And hence, Johnnycantsurf—a delightful coffee truck business—was born. 

"There are plenty of ways to get around town but with Uber there’s a better way. Whether it’s a movie matinee, a quick and easy ride to the airport, or to simply avoid parking at game–Uber is there.”

A simple message that “Uber is there” for you in all the ways you go about your daily life, is brought to viewers through this animated campaign. Setting the art direction of the illustration, we story-boarded four scenarios that captured how you can easily use the Uber app to get to places. The animated scenarios showcased a light and relatable way people use the Uber app, and is quickly digestible by viewers with its short copy pairing. 

Impact

"There are plenty of ways to get around town but with Uber there’s a better way. Whether it’s a movie matinee, a quick and easy ride to the airport, or to simply avoid parking at game–Uber is there.”

A simple message that “Uber is there” for you in all the ways you go about your daily life, is brought to viewers through this animated campaign. Setting the art direction of the illustration, we story-boarded four scenarios that captured how you can easily use the Uber app to get to places. The animated scenarios showcased a light and relatable way people use the Uber app, and is quickly digestible by viewers with its short copy pairing. 

Johnny Kim is a hardcore surfer and travel enthusiast. He is also an outstanding barista with a contagious love for coffee. Putting his surfing dreams on hold to pursue his other dream of sharing good coffee to Vancouverites, Johnny ultimately cannot go surfing. And hence, Johnnycantsurf—a delightful coffee truck business—was born. 

Johnny Kim is a hardcore surfer and travel enthusiast. He is also an outstanding barista with a contagious love for coffee. Putting his surfing dreams on hold to pursue his other dream of sharing good coffee to Vancouverites, Johnny ultimately cannot go surfing. And hence, Johnnycantsurf—a delightful coffee truck business—was born. 

"There are plenty of ways to get around town but with Uber there’s a better way. Whether it’s a movie matinee, a quick and easy ride to the airport, or to simply avoid parking at game–Uber is there.”

A simple message that “Uber is there” for you in all the ways you go about your daily life, is brought to viewers through this animated campaign. Setting the art direction of the illustration, we story-boarded four scenarios that captured how you can easily use the Uber app to get to places. The animated scenarios showcased a light and relatable way people use the Uber app, and is quickly digestible by viewers with its short copy pairing. 

Empower, edit and export.

"There are plenty of ways to get around town but with Uber there’s a better way. Whether it’s a movie matinee, a quick and easy ride to the airport, or to simply avoid parking at game–Uber is there.”

A simple message that “Uber is there” for you in all the ways you go about your daily life, is brought to viewers through this animated campaign. Setting the art direction of the illustration, we story-boarded four scenarios that captured how you can easily use the Uber app to get to places. The animated scenarios showcased a light and relatable way people use the Uber app, and is quickly digestible by viewers with its short copy pairing. 

Johnny Kim is a hardcore surfer and travel enthusiast. He is also an outstanding barista with a contagious love for coffee. Putting his surfing dreams on hold to pursue his other dream of sharing good coffee to Vancouverites, Johnny ultimately cannot go surfing. And hence, Johnnycantsurf—a delightful coffee truck business—was born. 

Johnny Kim is a hardcore surfer and travel enthusiast. He is also an outstanding barista with a contagious love for coffee. Putting his surfing dreams on hold to pursue his other dream of sharing good coffee to Vancouverites, Johnny ultimately cannot go surfing. And hence, Johnnycantsurf—a delightful coffee truck business—was born. 

"There are plenty of ways to get around town but with Uber there’s a better way. Whether it’s a movie matinee, a quick and easy ride to the airport, or to simply avoid parking at game–Uber is there.”

A simple message that “Uber is there” for you in all the ways you go about your daily life, is brought to viewers through this animated campaign. Setting the art direction of the illustration, we story-boarded four scenarios that captured how you can easily use the Uber app to get to places. The animated scenarios showcased a light and relatable way people use the Uber app, and is quickly digestible by viewers with its short copy pairing. 

Adobe saw download rates for both Premiere and Premiere Pro increase by 50%, with attribution directly tying back to the film and media targeting.

"There are plenty of ways to get around town but with Uber there’s a better way. Whether it’s a movie matinee, a quick and easy ride to the airport, or to simply avoid parking at game–Uber is there.”

A simple message that “Uber is there” for you in all the ways you go about your daily life, is brought to viewers through this animated campaign. Setting the art direction of the illustration, we story-boarded four scenarios that captured how you can easily use the Uber app to get to places. The animated scenarios showcased a light and relatable way people use the Uber app, and is quickly digestible by viewers with its short copy pairing. 

Johnny Kim is a hardcore surfer and travel enthusiast. He is also an outstanding barista with a contagious love for coffee. Putting his surfing dreams on hold to pursue his other dream of sharing good coffee to Vancouverites, Johnny ultimately cannot go surfing. And hence, Johnnycantsurf—a delightful coffee truck business—was born. 

Johnny Kim is a hardcore surfer and travel enthusiast. He is also an outstanding barista with a contagious love for coffee. Putting his surfing dreams on hold to pursue his other dream of sharing good coffee to Vancouverites, Johnny ultimately cannot go surfing. And hence, Johnnycantsurf—a delightful coffee truck business—was born. 

"There are plenty of ways to get around town but with Uber there’s a better way. Whether it’s a movie matinee, a quick and easy ride to the airport, or to simply avoid parking at game–Uber is there.”

A simple message that “Uber is there” for you in all the ways you go about your daily life, is brought to viewers through this animated campaign. Setting the art direction of the illustration, we story-boarded four scenarios that captured how you can easily use the Uber app to get to places. The animated scenarios showcased a light and relatable way people use the Uber app, and is quickly digestible by viewers with its short copy pairing. 

© 2021

© Matthew Kim

© Matthew Kim 

© Matthew Kim

© Matthew Kim