With 40 percent of people admitting to taking someone else’s food or drink, the irresistibly tasty Coke Zero Sugar was perfect to frame as something worth doing anything for.

With 40 percent of people admitting to taking someone else’s food or drink, the irresistibly tasty Coke Zero Sugar was perfect to frame as something worth doing anything for.

With 40 percent of people admitting to taking someone else’s food or drink, the irresistibly tasty Coke Zero Sugar was perfect to frame as something worth doing anything for.

With 40 percent of people admitting to taking someone else’s food or drink, the irresistibly tasty Coke Zero Sugar was perfect to frame as something worth doing anything for.

With 40 percent of people admitting to taking someone else’s food or drink, the irresistibly tasty Coke Zero Sugar was perfect to frame as something worth doing anything for.

We leaned into this sneaky behavior and crafted a global campaign platform for Coke Zero Sugar that actually encourages people to #TakeATaste. A series of socially-driven, experience-led communications and activations encourage young adults to either sneakily take a taste of a Coke Zero or protect their own Coke Zero from being taken by others. We created a cast of characters who came to life in a series of mini-animated films, posters, social assets, mobile games, limited edition packaging, a world-first ‘Security Can’, and other media worldwide.

We leaned into this sneaky behavior and crafted a global campaign platform for Coke Zero Sugar that actually encourages people to #TakeATaste. A series of socially-driven, experience-led communications and activations encourage young adults to either sneakily take a taste of a Coke Zero or protect their own Coke Zero from being taken by others. We created a cast of characters who came to life in a series of mini-animated films, posters, social assets, mobile games, limited edition packaging, a world-first ‘Security Can’, and other media worldwide.

We leaned into this sneaky behavior and crafted a global campaign platform for Coke Zero Sugar that actually encourages people to #TakeATaste. A series of socially-driven, experience-led communications and activations encourage young adults to either sneakily take a taste of a Coke Zero or protect their own Coke Zero from being taken by others. We created a cast of characters who came to life in a series of mini-animated films, posters, social assets, mobile games, limited edition packaging, a world-first ‘Security Can’, and other media worldwide.

We leaned into this sneaky behavior and crafted a global campaign platform for Coke Zero Sugar that actually encourages people to #TakeATaste. A series of socially-driven, experience-led communications and activations encourage young adults to either sneakily take a taste of a Coke Zero or protect their own Coke Zero from being taken by others. We created a cast of characters who came to life in a series of mini-animated films, posters, social assets, mobile games, limited edition packaging, a world-first ‘Security Can’, and other media worldwide.

We leaned into this sneaky behavior and crafted a global campaign platform for Coke Zero Sugar that actually encourages people to #TakeATaste. A series of socially-driven, experience-led communications and activations encourage young adults to either sneakily take a taste of a Coke Zero or protect their own Coke Zero from being taken by others. We created a cast of characters who came to life in a series of mini-animated films, posters, social assets, mobile games, limited edition packaging, a world-first ‘Security Can’, and other media worldwide.

The Takers

To set the tone, a cast of characters inspired by retro cartoons and vintage heist movie introduction sequences were created. These characters’ playful personalities come to life in a series of mini animated films, posters and social assets. Each depicts a humorous heist scenario taking place inside the average fridge.

The Takers

To set the tone, a cast of characters inspired by retro cartoons and vintage heist movie introduction sequences were created. These characters’ playful personalities come to life in a series of mini animated films, posters and social assets. Each depicts a humorous heist scenario taking place inside the average fridge.

The Takers

To set the tone, a cast of characters inspired by retro cartoons and vintage heist movie introduction sequences were created. These characters’ playful personalities come to life in a series of mini animated films, posters and social assets. Each depicts a humorous heist scenario taking place inside the average fridge.

The Takers

To set the tone, a cast of characters inspired by retro cartoons and vintage heist movie introduction sequences were created. These characters’ playful personalities come to life in a series of mini animated films, posters and social assets. Each depicts a humorous heist scenario taking place inside the average fridge.

The Takers

To set the tone, a cast of characters inspired by retro cartoons and vintage heist movie introduction sequences were created. These characters’ playful personalities come to life in a series of mini animated films, posters and social assets. Each depicts a humorous heist scenario taking place inside the average fridge.

Security Can

After planting the seeds, Coca-Cola then responded to the bubbling online conversation with the ultimate form of fridge protection, the Security Can. This first-of-its-kind can of Coke Zero, which could be opened and drank like any other, was fitted with an in-built, motion-detecting security camera to catch any would-be thieves red-handed.

A series of diverse global influencers were recruited to amplify the phenomenon of Coke Zero’s being taken.

Security Can

After planting the seeds, Coca-Cola then responded to the bubbling online conversation with the ultimate form of fridge protection, the Security Can. This first-of-its-kind can of Coke Zero, which could be opened and drank like any other, was fitted with an in-built, motion-detecting security camera to catch any would-be thieves red-handed.

A series of diverse global influencers were recruited to amplify the phenomenon of Coke Zero’s being taken.

Security Can

After planting the seeds, Coca-Cola then responded to the bubbling online conversation with the ultimate form of fridge protection, the Security Can. This first-of-its-kind can of Coke Zero, which could be opened and drank like any other, was fitted with an in-built, motion-detecting security camera to catch any would-be thieves red-handed.

A series of diverse global influencers were recruited to amplify the phenomenon of Coke Zero’s being taken.

Security Can

After planting the seeds, Coca-Cola then responded to the bubbling online conversation with the ultimate form of fridge protection, the Security Can. This first-of-its-kind can of Coke Zero, which could be opened and drank like any other, was fitted with an in-built, motion-detecting security camera to catch any would-be thieves red-handed.

A series of diverse global influencers were recruited to amplify the phenomenon of Coke Zero’s being taken.

Security Can

After planting the seeds, Coca-Cola then responded to the bubbling online conversation with the ultimate form of fridge protection, the Security Can. This first-of-its-kind can of Coke Zero, which could be opened and drank like any other, was fitted with an in-built, motion-detecting security camera to catch any would-be thieves red-handed.

A series of diverse global influencers were recruited to amplify the phenomenon of Coke Zero’s being taken.

© Matthew Kim

© Matthew Kim

© Matthew Kim 

© Matthew Kim

© Matthew Kim

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