“Charities raise 50% of their
funds in just 6 weeks of the year.
We gave them a way to raise
all year round."

“Charities raise 50% of their
funds in just 6 weeks of the year.
We gave them a way to raise
all year round."

“Charities raise 50% of their funds in
just 6 weeks of the year. We gave them
away to raise all year round."

“Charities raise 50% of their funds
in just 6 weeks of the year. 
We gave
them away to raise all year round."

“Charities raise
50% of their funds in just 6 weeks of the year. We gave them away to raise all
year round."

Step Up To
The Plate

Step Up To The Plate

Step Up To The Plate

Step Up To The Plate

Step Up To The Plate

2018

2018

2018

Step Up to the Plate is an integrated campaign that allowed artists to bring to life the incredible stories of Meals on Wheels recipients. Each artist connected with their partners to create a set of plates celebrating the latter’s life, which were then sold to raise funds and awareness for Meals on Wheels.

The experience to work on such a meaningful project was an enjoyable one. As a designer and art director on this project, I was involved in finding suitable artists to partner with each recipient’s story, as well as contribute to the ‘look and feel of the campaign. I designed the logo that emphasized the friendliness and genuine care that stemmed from the core of the project. Additionally, I also designed a website that hosts further information as well as the campaign videos.

The campaign performed incredibly well and earned the team a shortlist in Cannes.

Step Up to the Plate is an integrated campaign that allowed artists to bring to life the incredible stories of Meals on Wheels recipients. Each artist connected with their partners to create a set of plates celebrating the latter’s life, which were then sold to raise funds and awareness for Meals on Wheels.

The experience to work on such a meaningful project was an enjoyable one. As a designer and art director on this project, I was involved in finding suitable artists to partner with each recipient’s story, as well as contribute to the ‘look and feel of the campaign. I designed the logo that emphasized the friendliness and genuine care that stemmed from the core of the project. Additionally, I also designed a website that hosts further information as well as the campaign videos.

The campaign performed incredibly well and earned the team a shortlist in Cannes.

Step Up to the Plate is an integrated campaign that allowed artists to bring to life the incredible stories of Meals on Wheels recipients. Each artist connected with their partners to create a set of plates celebrating the latter’s life, which were then sold to raise funds and awareness for Meals on Wheels.

The experience to work on such a meaningful project was an enjoyable one. As a designer and art director on this project, I was involved in finding suitable artists to partner with each recipient’s story, as well as contribute to the ‘look and feel of the campaign. I designed the logo that emphasized the friendliness and genuine care that stemmed from the core of the project. Additionally, I also designed a website that hosts further information as well as the campaign videos.

The campaign performed incredibly well and earned the team a shortlist in Cannes.

Step Up to the Plate is an integrated campaign that allowed artists to bring to life the incredible stories of Meals on Wheels recipients. Each artist connected with their partners to create a set of plates celebrating the latter’s life, which were then sold to raise funds and awareness for Meals on Wheels.

The experience to work on such a meaningful project was an enjoyable one. As a designer and art director on this project, I was involved in finding suitable artists to partner with each recipient’s story, as well as contribute to the ‘look and feel of the campaign. I designed the logo that emphasized the friendliness and genuine care that stemmed from the core of the project. Additionally, I also designed a website that hosts further information as well as the campaign videos.

The campaign performed incredibly well and earned the team a shortlist in Cannes.

Step Up to the Plate is an integrated campaign that allowed artists to bring to life the incredible stories of Meals on Wheels recipients. Each artist connected with their partners to create a set of plates celebrating the latter’s life, which were then sold to raise funds and awareness for Meals on Wheels.

The experience to work on such a meaningful project was an enjoyable one. As a designer and art director on this project, I was involved in finding suitable artists to partner with each recipient’s story, as well as contribute to the ‘look and feel of the campaign. I designed the logo that emphasized the friendliness and genuine care that stemmed from the core of the project. Additionally, I also designed a website that hosts further information as well as the campaign videos.

The campaign performed incredibly well and earned the team a shortlist in Cannes.

Artboard 3@2x-8
Artboard 4@2x-8
Artboard 1 copy 2@2x-8

© 2021

© Matthew Kim

© Matthew Kim 

© Matthew Kim

© Matthew Kim