Step Up To
The Plate

Step Up To The Plate

Step Up To The Plate

Step Up To The Plate

Step Up To The Plate

2018

2018

Step Up to the Plate is an integrated campaign that allowed artists to bring to life the incredible stories of Meals on Wheels recipients. Each artist connected with their partners to create a set of plates celebrating the latter’s life, which were then sold to raise funds and awareness for Meals on Wheels. 

As a designer and art director in this project, I was involved from the beginning, including finding the right artists that suited each senior recipient’s story, and creating the ‘look and feel’ of the campaign including its logo. It was a joy to design for Step Up to the Plate, and I was happy to create all the marketing material including packages for the plates, an e-commerce website, etc. 

The campaign performed incredibly well and even earned us a shortlist at Cannes.

Step Up to the Plate is an integrated campaign that allowed artists to bring to life the incredible stories of Meals on Wheels recipients. Each artist connected with their partners to create a set of plates celebrating the latter’s life, which were then sold to raise funds and awareness for Meals on Wheels. 

As a designer and art director in this project, I was involved from the beginning, including finding the right artists that suited each senior recipient’s story, and creating the ‘look and feel’ of the campaign including its logo. It was a joy to design for Step Up to the Plate, and I was happy to create all the marketing material including packages for the plates, an e-commerce website, etc. 

The campaign performed incredibly well and even earned us a shortlist at Cannes.

Step Up to the Plate is an integrated campaign that allowed artists to bring to life the incredible stories of Meals on Wheels recipients. Each artist connected with their partners to create a set of plates celebrating the latter’s life, which were then sold to raise funds and awareness for Meals on Wheels. 

As a designer and art director in this project, I was involved from the beginning, including finding the right artists that suited each senior recipient’s story, and creating the ‘look and feel’ of the campaign including its logo. It was a joy to design for Step Up to the Plate, and I was happy to create all the marketing material including packages for the plates, an e-commerce website, etc. 

The campaign performed incredibly well and even earned us a shortlist at Cannes.

Step Up to the Plate is an integrated campaign that allowed artists to bring to life the incredible stories of Meals on Wheels recipients. Each artist connected with their partners to create a set of plates celebrating the latter’s life, which were then sold to raise funds and awareness for Meals on Wheels. 

As a designer and art director in this project, I was involved from the beginning, including finding the right artists that suited each senior recipient’s story, and creating the ‘look and feel’ of the campaign including its logo. It was a joy to design for Step Up to the Plate, and I was happy to create all the marketing material including packages for the plates, an e-commerce website, etc. 

The campaign performed incredibly well and even earned us a shortlist at Cannes

Step Up to the Plate is an integrated campaign that allowed artists to bring to life the incredible stories of Meals on Wheels recipients. Each artist connected with their partners to create a set of plates celebrating the latter’s life, which were then sold to raise funds and awareness for Meals on Wheels. 

As a designer and art director in this project, I was involved from the beginning, including finding the right artists that suited each senior recipient’s story, and creating the ‘look and feel’ of the campaign including its logo. It was a joy to design for Step Up to the Plate, and I was happy to create all the marketing material including packages for the plates, an e-commerce website, etc. 

The campaign performed incredibly well and even earned us a shortlist at Cannes.

“Charities raise 50% of their funds in just 6 weeks of the year. We gave them away to raise all year round."

“Charities raise 50% of their funds in just 6 weeks of the year. We gave them away to raise all year round."

“Charities raise 50% of their funds in just 6 weeks of the year. We gave them away to raise all year round."

“Charities raise 50% of their funds in just 6 weeks of the year. We gave them away to raise all year round."

MOW_01

© Matthew Kim 

© Matthew Kim

© Matthew Kim 

© Matthew Kim

© Matthew Kim