Step Up To
The Plate

Step Up To The Plate

Step Up To The Plate

Step Up To The Plate

Step Up To The Plate

2018

2018

Step Up to the Plate is an integrated campaign that allowed artists to bring to life the incredible stories of Meals on Wheels recipients. Each artist connected with their partners to create a set of plates celebrating the latter’s life, which were then sold to raise funds and awareness for Meals on Wheels.

The experience to work on such a meaningful project was an enjoyable one. As a designer and art director on this project, I was involved in finding the suitable artists to partner with each recipient’s story, as well as contribute to the ‘look and feel’ of the campaign. I designed the logo that emphasized the friendliness and genuine care that stemmed from the core of the project. Additionally, I also designed the website that hosts further information as well as the campaign videos.

The campaign performed incredibly well and earned the team a shortlist in Cannes.

Step Up to the Plate is an integrated campaign that allowed artists to bring to life the incredible stories of Meals on Wheels recipients. Each artist connected with their partners to create a set of plates celebrating the latter’s life, which were then sold to raise funds and awareness for Meals on Wheels. 

As a designer and art director in this project, I was involved from the beginning, including finding the right artists that suited each senior recipient’s story, and creating the ‘look and feel’ of the campaign including its logo. It was a joy to design for Step Up to the Plate, and I was happy to create all the marketing material including packages for the plates, an e-commerce website, etc. 

The campaign performed incredibly well and even earned us a shortlist at Cannes.

Step Up to the Plate is an integrated campaign that allowed artists to bring to life the incredible stories of Meals on Wheels recipients. Each artist connected with their partners to create a set of plates celebrating the latter’s life, which were then sold to raise funds and awareness for Meals on Wheels. 

As a designer and art director in this project, I was involved from the beginning, including finding the right artists that suited each senior recipient’s story, and creating the ‘look and feel’ of the campaign including its logo. It was a joy to design for Step Up to the Plate, and I was happy to create all the marketing material including packages for the plates, an e-commerce website, etc. 

The campaign performed incredibly well and even earned us a shortlist at Cannes.

Step Up to the Plate is an integrated campaign that allowed artists to bring to life the incredible stories of Meals on Wheels recipients. Each artist connected with their partners to create a set of plates celebrating the latter’s life, which were then sold to raise funds and awareness for Meals on Wheels. 

As a designer and art director in this project, I was involved from the beginning, including finding the right artists that suited each senior recipient’s story, and creating the ‘look and feel’ of the campaign including its logo. It was a joy to design for Step Up to the Plate, and I was happy to create all the marketing material including packages for the plates, an e-commerce website, etc. 

The campaign performed incredibly well and even earned us a shortlist at Cannes

Step Up to the Plate is an integrated campaign that allowed artists to bring to life the incredible stories of Meals on Wheels recipients. Each artist connected with their partners to create a set of plates celebrating the latter’s life, which were then sold to raise funds and awareness for Meals on Wheels. 

As a designer and art director in this project, I was involved from the beginning, including finding the right artists that suited each senior recipient’s story, and creating the ‘look and feel’ of the campaign including its logo. It was a joy to design for Step Up to the Plate, and I was happy to create all the marketing material including packages for the plates, an e-commerce website, etc. 

The campaign performed incredibly well and even earned us a shortlist at Cannes.

“Charities raise 50% of their
funds in just 6 weeks of the year.
We gave them a way to raise
all year round."

“Charities raise 50% of their funds in just 6 weeks of the year. 
We gave them away to raise all year round."

“Charities raise 50% of their funds in just 6 weeks of the year.
We gave them away to raise all year round."

“Charities raise 50% of their funds in just 6 weeks of the year. We gave them away to raise all year round."

Artboard 3@2x-8
Artboard 4@2x-8
Artboard 1 copy 2@2x-8

© 2021

© Matthew Kim

© Matthew Kim 

© Matthew Kim

© Matthew Kim