When money moves more freely, the whole world moves forward. Launching a new money platform that's for everyone, everywhere.

Novi - Brand campaign

2021

Novi is a new digital app that helps you send money to friends and family around the world securely, affordably, and instantly. AKQA  produced an integrated suite of assets for the soft launch.

I participated in this project as a design lead and created fundamental visual systems that can be extensively applied in different assets from static to video. I also worked closely with the Novi internal design team to re-design the Novi logo and enhance brand colors to be more suitable for ADA compliance guidelines.

Novi is a new digital app that helps you send money to friends and family around the world securely, affordably, and instantly. AKQA  produced an integrated suite of assets for the soft launch.

I participated in this project as a design lead and created fundamental visual systems that were applied in different assets from static to video. I also worked closely with the Novi internal design team to re-design the Novi logo and enhance brand colors to be more suitable for ADA compliance guidelines.

Novi is a new digital app that helps you send money to friends and family around the world securely, affordably, and instantly. AKQA  produced an integrated suite of assets for the soft launch.

I participated in this project as a design lead and created fundamental visual systems that were applied in different assets from static to video. I also worked closely with the Novi internal design team to re-design the Novi logo and enhance brand colors to be more suitable for ADA compliance guidelines.

Novi is a new digital app that helps you send money to friends and family around the world securely, affordably, and instantly. AKQA  produced an integrated suite of assets for the soft launch.

I participated in this project as a design lead and created fundamental visual systems that were applied in different assets from static to video. I also worked closely with the Novi internal design team to re-design the Novi logo and enhance brand colors to be more suitable for ADA compliance guidelines.

Novi is a new digital app that helps you send money to friends and family around the world securely, affordably, and instantly. AKQA  produced an integrated suite of assets for the soft launch.

I participated in this project as a design lead and created fundamental visual systems that were applied in different assets from static to video. I also worked closely with the Novi internal design team to re-design the Novi logo and enhance brand colors to be more suitable for ADA compliance guidelines.

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© Matthew Kim

© Matthew Kim

© Matthew Kim 

© Matthew Kim

© Matthew Kim