When money moves more freely, the whole world moves forward. Launching a new money platform that's for everyone, everywhere.
Novi - Brand campaign
2021
Novi is a new digital app that helps you send money to friends and family around the world securely, affordably, and instantly. AKQA produced an integrated suite of assets for the soft launch.
I participated in this project as a design lead and created fundamental visual systems that can be extensively applied in different assets from static to video. I also worked closely with the Novi internal design team to re-design the Novi logo and enhance brand colors to be more suitable for ADA compliance guidelines.
Novi is a new digital app that helps you send money to friends and family around the world securely, affordably, and instantly. AKQA produced an integrated suite of assets for the soft launch.
I participated in this project as a design lead and created fundamental visual systems that were applied in different assets from static to video. I also worked closely with the Novi internal design team to re-design the Novi logo and enhance brand colors to be more suitable for ADA compliance guidelines.
Novi is a new digital app that helps you send money to friends and family around the world securely, affordably, and instantly. AKQA produced an integrated suite of assets for the soft launch.
I participated in this project as a design lead and created fundamental visual systems that were applied in different assets from static to video. I also worked closely with the Novi internal design team to re-design the Novi logo and enhance brand colors to be more suitable for ADA compliance guidelines.
Novi is a new digital app that helps you send money to friends and family around the world securely, affordably, and instantly. AKQA produced an integrated suite of assets for the soft launch.
I participated in this project as a design lead and created fundamental visual systems that were applied in different assets from static to video. I also worked closely with the Novi internal design team to re-design the Novi logo and enhance brand colors to be more suitable for ADA compliance guidelines.
Novi is a new digital app that helps you send money to friends and family around the world securely, affordably, and instantly. AKQA produced an integrated suite of assets for the soft launch.
I participated in this project as a design lead and created fundamental visual systems that were applied in different assets from static to video. I also worked closely with the Novi internal design team to re-design the Novi logo and enhance brand colors to be more suitable for ADA compliance guidelines.
© Matthew Kim
© Matthew Kim
© Matthew Kim
© Matthew Kim
© Matthew Kim