Miracle Water

Uber Rewards

Uber Rewards

Mirarcle Water

2020

2018 - 2019

2018 -2019

Miraclé Water is a concept created for UNICEF as the “most health improving water the market has ever seen”. This water is hand-pumped and locally-sourced. What’s more, it literally cures cholera, repairs microbiomes, and has been known to actually improve the academic performances of children who routinely drink it. Of course, this water comes at a cost. The cost is a donation to UNICEF.

 The idea is to design a recyclable or sustainable water container that displays a sleek contemporary appeal. To help launch this donation program, Miraclé Water is to be promoted by social influencers and celebrities. The branding should be both recognizable and beautiful, as it is to be displayed and photographed alongside a wide range of aesthetics for social media. 

 Combining ideas with my art director partner, I designed the logo, and hand illustration that acts as the secondary logo. We envisioned these paired with a sans serif type system, and applied across different platforms and merchandise. 


Uber Rewards is a program that lets users earn points toward Uber Cash and benefits. As part of the marketing campaign team, I contributed to the Uber Rewards marketing campaign from its introductory stages. I designed a responsive website to introduce the rewards program to the user and communicate its benefits. I also created social media ads to spread the word about the program.

Uber Rewards is a program that lets users earn points toward Uber Cash and benefits. As part of the marketing campaign team, I contributed to the Uber Rewards marketing campaign from its introductory stages. I designed a responsive website to introduce the rewards program to the user and communicate its benefits. I also created social media ads to spread the word about the program.

Uber Rewards is a program that lets users earn points toward Uber Cash and benefits. As part of the marketing campaign team, I contributed to the Uber Rewards marketing campaign from its introductory stages. I designed a responsive website to introduce the rewards program to the user and communicate its benefits. I also created social media ads to spread the word about the program.

Miraclé Water is a concept created for UNICEF as the “most health improving water the market has ever seen”. This water is hand-pumped and locally-sourced. What’s more, it literally cures cholera, repairs microbiomes, and has been known to actually improve the academic performances of children who routinely drink it. Of course, this water comes at a cost. The cost is a donation to UNICEF.

 The idea is to design a recyclable or sustainable water container that displays a sleek contemporary appeal. To help launch this donation program, Miraclé Water is to be promoted by social influencers and celebrities. The branding should be both recognizable and beautiful, as it is to be displayed and photographed alongside a wide range of aesthetics for social media. 

 Combining ideas with my art director partner, I designed the logo, and hand illustration that acts as the secondary logo. We envisioned these paired with a sans serif type system, and applied across different platforms and merchandise. 

 

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© 2021

© Matthew Kim

© Matthew Kim 

© Matthew Kim

© Matthew Kim