Uber Live Event

2017 - 2018

Partnering with the NBA, NFL, and other sports organizations in the U.S., the Uber marketing team debuted its “Bring the Game” campaign which was showcased in sports venues across the country. The tagline is an expression of the Uber brand — a nod to the fans who exemplify a passion for the game while simultaneously defining Uber’s role: “to bring the game”. The campaign revolved around messages of cheer expressed through bold motion animation of the text.

My contributions as a designer was to create layouts and art direct the motion. We introduced phase two of the campaign with the newly launched Uber branding. A more minimal system was used while highlighting the Uber typeface.

Partnering with the NBA, NFL, and other sports organizations in the U.S., the Uber marketing team debuted its “Bring the Game” campaign which was showcased in sports venues across the country. The tagline is an expression of the Uber brand — a nod to the fans who exemplify a passion for the game while simultaneously defining Uber’s role: “to bring the game”.

The campaign revolved around messages of cheer expressed through bold motion animation of the text. My contributions as a designer were to create layouts and art direct the motion. We introduced phase two of the campaign with the newly launched Uber branding. A more minimal system was used while highlighting the Uber typeface.

Partnering with the NBA, NFL, and other sports organizations in the U.S., the Uber marketing team debuted its “Bring the Game” campaign which was showcased in sports venues across the country. The tagline is an expression of the Uber brand — a nod to the fans who exemplify a passion for the game while simultaneously defining Uber’s role: “to bring the game”.

The campaign revolved around messages of cheer expressed through bold motion animation of the text. My contributions as a designer were to create layouts and art direct the motion. We introduced phase two of the campaign with the newly launched Uber branding. A more minimal system was used while highlighting the Uber typeface.

Partnering with the NBA, NFL, and other sports organizations in the U.S., the Uber marketing team debuted its “Bring the Game” campaign which was showcased in sports venues across the country. The tagline is an expression of the Uber brand — a nod to the fans who exemplify a passion for the game while simultaneously defining Uber’s role: “to bring the game”.

The campaign revolved around messages of cheer expressed through bold motion animation of the text. My contributions as a designer were to create layouts and art direct the motion. We introduced phase two of the campaign with the newly launched Uber branding. A more minimal system was used while highlighting the Uber typeface.

Partnering with the NBA, NFL, and other sports organizations in the U.S., the Uber marketing team debuted its “Bring the Game” campaign which was showcased in sports venues across the country. The tagline is an expression of the Uber brand — a nod to the fans who exemplify a passion for the game while simultaneously defining Uber’s role: “to bring the game”.

The campaign revolved around messages of cheer expressed through bold motion animation of the text. My contributions as a designer was to create layouts and art direct the motion. We introduced the phase two of the campaign with the newly launched Uber branding. A more minimal system was used while highlighting the Uber typeface.

PHASE TWO WITH NEW BRANDING

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