Uber Live Event

Uber Live Event

Uber Live Event

Uber Live Event

Uber Live Event

2017 - 2018

2017 - 2018

2017 - 2018

Partnering with the NBA, NFL, and other sports organizations in the U.S., the Uber marketing team debuted its “Bring the Game” campaign which was showcased in sports venues across the country. The tagline is an expression of the Uber brand — a nod to the fans who exemplify a passion for the game while simultaneously defining Uber’s role: “to bring the game”.

The campaign revolved around messages of cheer expressed through bold motion animation of the text. My contributions as a designer was to create layouts and art direct the motion. We introduced the phase two of the campaign with the newly launched Uber branding. A more minimal system was used while highlighting the Uber typeface.

Partnering with the NBA, NFL, and other sports organizations in the U.S., the Uber marketing team debuted its “Bring the Game” campaign which was showcased in sports venues across the country. The tagline is an expression of the Uber brand — a nod to the fans who exemplify a passion for the game while simultaneously defining Uber’s role: “to bring the game”.

The campaign revolved around messages of cheer expressed through bold motion animation of the text. My contributions as a designer was to create layouts and art direct the motion. We introduced the phase two of the campaign with the newly launched Uber branding. A more minimal system was used while highlighting the Uber typeface.

Partnering with the NBA, NFL, and other sports organizations in the U.S., we created “ Bring the Game” messages that were showcased in sports venues across the country. The tagline is an expression of the Uber brand—a nod to the fans who exemplify passion for the game while simultaneously defining Uber’s role: “to bring the game”. 

Participating as a designer in this project, I helped create the visual direction of the campaign. I also liaised between the creative and production side, while collaborating with motion designers and production designers to produce the final assets.

Partnering with the NBA, NFL, and other sports organizations in the U.S., we created “ Bring the Game” messages that were showcased in sports venues across the country. The tagline is an expression of the Uber brand—a nod to the fans who exemplify passion for the game while simultaneously defining Uber’s role: “to bring the game”. 

Participating as a designer in this project, I helped create the visual direction of the campaign. I also liaised between the creative and production side, while collaborating with motion designers and production designers to produce the final assets.

Partnering with the NBA, NFL, and other sports organizations in the U.S., the Uber marketing team debuted its “Bring the Game” campaign which was showcased in sports venues across the country. The tagline is an expression of the Uber brand — a nod to the fans who exemplify a passion for the game while simultaneously defining Uber’s role: “to bring the game”.

The campaign revolved around messages of cheer expressed through bold motion animation of the text. My contributions as a designer was to create layouts and art direct the motion. We introduced the phase two of the campaign with the newly launched Uber branding. A more minimal system was used while highlighting the Uber typeface.

BEARS_1
PACKERS
PATRIOTS_1
JETS_2
SAINTS

PHASE TWO WITH NEW BRANDING

live_event
dub
assorted

© 2021

© Matthew Kim

© Matthew Kim 

© Matthew Kim

© Matthew Kim